We also have seen the same thing with how we run our development process. We always considered our team to be an agile development team. That is agile with little a. Nowadays, "Agile" with the big A is usually all about how you develop software and not about actually delivering the software. So, I am always perplexed when people ask me if we use "Agile" development. Are they talking little a or big A?
Today I came across the term DevOps on twitter (there is no Wikipedia page yet). We have always had an integrated development and operations team. I could be writing code in the morning and configuring servers in the afternoon. Developers all have some level of responsibility over managing their development environment. They updated their Apache configurations from SVN and make changes as needed for their applications. The development environments are simulated as close as possible to production. Developers roll code to the production servers. It is their responsibility to make sure it works on production. They also roll it when it is ready rather than letting it sit around for days. This means if there is an unforeseen issue, the code is fresh on their minds and the problem can quickly be solved. We have done things this way since 1998. We are not the only ones. The great guys at Flickr gave a great talk last year at Velocity about their DevOps environment. People were amazed at how their teams worked together.
One of the huge benefits of being a DevOps team is that we can utilize the full stack in our application. If we can use the load balancers, Apache or our proxy servers to do something that offloads our application servers, we plan for that in the development cycle. It is a forethought instead of an afterthought. I see lots of PHP developers that do everything in code. Their web servers and hardware are just there to run their code. Don't waste those resources. They can do lots of things for you.
One cool thing about this is that I now have a label to use when people ask us about our team. I can now say we are an agile DevOps team. They can then go look that up and see what it means. Maybe it will lead to less explanation of how we work too. And if we are lucky, maybe we can find people to hire that have been in a similar environment.
So, I welcome all the new people into the "DevOps movement". Adopt the ideas and avoid any rules that books, blogs, "experts" may want to come up with. The first time I see someone list themselves as a DevOps management specialist, I will die a little on the inside. It is not a set of rules, it is a way of thinking, even a way of life. If the process prevents you from doing something, you are using it wrong, IMO.