State of the Browsers and ad blocking

Tue, Feb 2, 2010 12:25 AM
In my last post about CSS layout and ads, a commenter brought up that the web site did not handle extensions like Ad Block very gracefully. To which I responded that I don't care. To which he responded with download counts. Well, the reason I don't care is that ad impressions when compared to page views on are within 2% of each other. So, at best, less than 2% of users are blocking ads. In reality, that is going to include some DNS failures, network issues, or something else. I would bet our logo graphic has about the same difference. The reality is that normal people don't block ads. In my opinion, if you make your money by working on the web, you shouldn't either. I should add that this site's (my geeky blog) ad views was about 16% lower than the recorded page views. So, geeks block ads more I guess. But, geeks have dominated the web for a long time.

This got me thinking that I had not look at the browser stats very much lately. dealnews has a very odd graph on browser statistics. We do not follow the industry averages. Our audience is dominantly tech savy (that does not mean geeks). Our users don't just use the stuff that is installed on the computer when they get it. This kind of proves my point about ad blocking even more. We have non-moron users and they still don't block ads.

Browser   % of Visits
Internet Explorer 42.34%
Firefox 36.94%
Safari 9.55%
Chrome 8.34%
Mozilla 1.46%
Opera 0.68%
Netscape 0.41%
Avant 0.08%
Camino 0.06%
IE Mobile 0.02%

As you can see, Firefox is very prevalent on our site. We generally test in IE7/8, Firefox 3, Safari and Chrome. I will occasionally test a major change in Opera. Typically, well formed HTML and CSS works fine in Opera so everything is all good.

As for operating systems, Windows still dominates, but we have more Macs than the average site I would guess.

OS   % of Visits
Windows 82.95%
Macintosh 11.27%
iPhone 3.80%
Linux 1.19%
Android 0.17%

Interesting that iPhone beats out Linux. That is just another sign to me that Linux is still not a real choice for real people. Be that a product issue from OEMs or user choice. That is debatable. It is notable that most of our company uses Macs. I don't think we make up a speck of that traffic though. If we did, our home state of Alabama would be our most dominant. It isn't. We are very typical in that regard, California is number one. We only have one employee there.
Gravatar for Karl B

Karl B Says:

Good information. I have been wondering how much ad blocker impacts my page views with Adsense. Unless the data has changed significantly over the past two years, I guess I won't worry about it.

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